The telephone is the gateway into your practice. It represents the first tangible interaction that starts to shape the way a patient views and feels about your competency, level of professionalism, and whether or not it will be worth their money. The goal is to convert as many potential patient callers to appointments as possible. You also want every caller to hang up the telephone and feel amazed at how they were treated, listened to, and responded to. And you want this goal obtained efficiently and with consistency of message.
The following steps will help you transform your telephone skills to exceptional:
- Let the caller know you are glad they called and get their name.
Caller: “Hello. I was wondering if you took my insurance plan?”
Office: “Well, I’m really glad you called our office and I’d love to try to help you! Again, my name is Katherine. May I ask your name?”
Caller: “My name is Carrie Simmons.”
- Get in the “questioning seat” as soon as possible.The first question the caller asks is rarely their real issue. Answer the caller’s initial question with another question that helps to narrow the field of concerns to address. Proceed with asking all the questions you need to clearly identify in your mind what the real issues are for this patient. Use any opportunity the patient gives you to connect personally with them. And remember that once you identify the caller’s main objectives and concerns, you have to sell your dentist and what your dental office has to offer specifically regarding those concerns. It’s not up to the patient to sell themselves on you… it’s up to you to sell them on you!
- Offer the best solution based upon what you have discovered in the questioning phase. This becomes much easier to do once you’ve identified the patient’s real concerns. Remember, it is important to build value for the solution to which you are steering the patient.
- Now, you can get those details!Save the details like address, insurance information, pre-med questions, etc. until after you’ve “made the sale.” So many calls I listen to start out by asking these questions when they don’t know what the patient wants or even if the patient will schedule at all. It’s impersonal and does not build a relationship or identify needs.
- Always end your call by reconfirming the appointment specifics as well as reassuring the patient what a good decision they’ve made.
The two ingredients that make a phone call great are: 1) possessing the skills to know where you are going with the call and 2) the level of sincere enthusiasm and personal concern you convey to the caller. Every call is a chance to help someone resolve a problem and see a great dentist. So beef up those skills and crank up your enthusiasm for the next call you take!
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Three phone lines are ringing…
Two patients are being dismissed…
And your head’s about to explode!!
We can help.
Have Them at Hello!
Phone Skills Training Program
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“Throw out the scripts and tap into your own instinctive greatness to be better than ever! Following a few simple steps, everyone can improve their results on the phone and their value to the practice.”
~ Katherine Eitel
Lioness Learning























